The Brand/Image

Name

After much playing around with backronyms of GOAL, GOAAL, SOCCER and others I began to play around with other words and official sounding abbreviations. My first real pass at the name was CUFFA - Collegiates For African Aid, however that didn't quite flow with everyone- so playing around a bit more, I came up with CFAA - Collegiates For African Aid- this was a winner, however the name and domain CFAA.org was already taken by the California Firefighters Athletic Association- as they were not willing to cooperate and lend their abbreviation or domain out- we opted for DCCFAA, or District of Columbia Collegiates For African Aid.

This got across the message, localized the cause and was effect and official sounding. A little long, but it worked.

Slogan

As a group effort, we played around with different phrases, some about the no shoes aspect, some about school and help. We settled on the simple but meaningful,
Score a Goal, Save a Life - which became Score a Goal Save Lives- as the group thought this sounded more effective.

Symbol

Creating the logo was somewhat of a group effort as I rendered various designs and then incorporated feedback from the group into future revisions.

In the end chose this one:



[EDIT- I realized, this logo doesn't have the DC- click here, for that one]
As you can see, I incorporated several elements into the design.

The DC flag supports the the design and gives it bounds. As the event will take place in DC at American. However, the globe centralizes the design because what we do in DC will have a global effect, specifically in Africa- the continent featured on the globe. The globe is pictured as soccer ball because that is the main uniting force we are using in the organization and it is how we communicate with people of different origins, through common grounds of sport. The C is large because the college students are the driving force in raising the money and putting on the activities, the are making a different in the world (which is on an axis of the C), but they are all doing it for Africa as the colors of the letter represent.

The slogan also appears to remind those what it is all about.